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OUR RECENT WORK

We help entrepreneurs and organizations turn promising ideas into validated opportunities, clear strategies, and actionable plans.

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Our work spans a range of early-stage innovation challenges. The examples below illustrate how we combine customer insight, structured experimentation, and business rigor to help teams move forward with greater confidence.

Texting

DIGITAL PRIVACY

  • Conducted customer-focused market research to uncover key user concerns and validate a significant opportunity in the enterprise market.
     

  • Partnered with the client to develop and assess potential solutions, translating the strongest concepts into a focused product roadmap.
     

  • Built the supporting business case and detailed financial model, contributing to the successful completion of a $6.3 million seed round.

Bike Path

URBAN MOBILITY

  • Led a two-day ideation workshop to expand the reach and impact of the OSU Mobility Lab, bringing together stakeholders from across participating organizations.
     

  • Identified, evaluated, and prioritized opportunities based on desirability, feasibility, viability, and strategic impact.
     

  • Translated the highest-potential opportunities into a practical action plan that helped secure a $1.2M U.S. Department of Transportation grant.

Rock Balancing

MENTAL HEALTH

  • Partnered with an experienced mental-health professional and first-time entrepreneur committed to addressing unmet needs in the U.S. mental-health market.
    Provided hands-on guidance on early-stage strategy, priorities, and key decisions required to move from concept toward a viable venture.
    Identified and validated two promising market opportunities using customer discovery and Design Thinking principles.

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